We use it to browse the internet, watch a video, or connect with friends, the smartphone is an important part of the consumer's lives. Coined by Google as "The Mobile Movement", the increasing use of the smartphone highlights how important it is to gain brand exposure by using this medium as an effective marketing tool. In fact, 74% of individuals based their purchase on the use of their smartphone. JCM First Venture understands the need for businesses to focus their marketing efforts on the mobile platform. Through the use of the ChargeAll station, free charging station iPhone app, and also free cell phone skin giveaway, businesses are able to constantly stay connected with their customer.