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With an economy targeted to grow at 8% this year, China has been posterized as the leader for global economic growth. As this country develops a middle class and begins to transform into a consumer based society, the allure of selling to this untapped market has interested companies both large and small. The Economist published an article regarding selling foreign goods in China. While the universal language of business, providing goods and services for a profit, holds true across multiple countries, it is always important to understand the unique consumer needs and wants in specific regions.
"Despite widespread hope that China will help pull the world out of recession, foreigners are finding it as arduous as ever to do business there."
Selling foreign goods in China: Impenetrable http://www.economist.com/businessfinance/displayStory.cfm?story_id=14660438&source=most_recommended
With an economy targeted to grow at 8% this year, China has been posterized as the leader for global economic growth. As this country develops a middle class and begins to transform into a consumer based society, the allure of selling to this untapped market has interested companies both large and small. The Economist published an article regarding selling foreign goods in China. While the universal language of business, providing goods and services for a profit, holds true across multiple countries, it is always important to understand the unique consumer needs and wants in specific regions.
"Despite widespread hope that China will help pull the world out of recession, foreigners are finding it as arduous as ever to do business there."
Selling foreign goods in China: Impenetrable
http://www.economist.com/businessfinance/displayStory.cfm?story_id=14660438&source=most_recommended